When you’re running your own business, you’re usually so caught up in the day-to-day tasks that you sometimes forget to take care of things that are important but less urgent. One of those things is maintenance of your website. When it comes to maintaining your site, there are three main types of maintenance tasks you should focus on, each with its own benefits and drawbacks: scheduled updates, minor updates, and emergency updates.

What happens when websites are not maintained?

Websites fall into decay and become unusable, which makes your business appear unprofessional to visitors. The good news is that website maintenance doesn’t have to be costly. A professional can help you keep your site current at an affordable price. The benefit of keeping up with these smaller tasks is that they will prevent bigger issues from cropping up in the future.

For example, failing to change your website’s code can result in a higher bounce rate and lower conversion rates. Poorly coded websites also pose a security risk to your customers, who could become victims of identity theft or fraud. Other problems that go unchecked on poorly maintained websites include malware and loading speed issues. These problems can make your site less effective at driving traffic and generating leads.

Risks involved with failing to maintain a website

What would happen if you stop maintaining your website?

Take a look at other websites in your industry and notice how new sites are popping up. If you aren’t staying up to date with technology, there’s a good chance someone else will. The newer site will likely have more updates, more traffic, and even more success than yours if you aren’t paying attention to what needs to be done on your site. Not only does it look bad for your business if you fail to keep up with current trends, but it can also hurt your SEO efforts as well. Google loves fresh content and updated information. If you don’t provide that for them, they might not rank you as highly as they could or should.

What tasks can be automated?

Tasks that take a long time, or those that are overly complex, can be outsourced to individuals who don’t have any stake in your website—and won’t care about quality. It doesn’t hurt to ask friends and colleagues if they know anyone in need of some freelance work. If you’re looking for more affordable options, there are plenty of sites online where you can find freelancers willing to do simple tasks for cheap (or even free). For example, Up work is one such platform; it connects freelancers with businesses around the world.

How often should you update your site?

Updating your site is essential if you want to run a successful business. The longer your website goes without an update, the more likely it is that visitors will look elsewhere for your product or service. In fact, Google has said that frequently updated websites are given higher search engine rankings in their algorithm because they’re seen as more relevant and current. So how often should you update your site? It depends on what kind of content you’re posting—but a good rule of thumb is once per week. If you have weekly specials, post them on Mondays; if you have monthly special offers, post them on Tuesdays; etc. This gives people coming to your site enough time to act before another opportunity passes them by.

What tools should be used?

The most important thing when it comes to maintaining your website is tools. If you have a mobile-friendly website and make any changes to it, those changes should be reflected across all devices. The best way to do that is by using tools that automatically monitor your site for changes and are constantly working to update any out-of-date content. For example, if you use WordPress as your platform, there’s a plugin called WordPress Automatic Updates that can help with these issues. It’s free and easy to set up—just follow these instructions.

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