There are two kinds of link building packages out there, and the differences between them can sometimes be confusing to people who want to get the best results with the least amount of effort possible. In this article, we’ll look at both kinds of link building packages, why they’re different, and how you can choose which one to use.

What is white hat SEO?

White hat SEO is referred to those methods used to improve search engine rankings in a way that is consistent with all policies and guidelines established by a given search engine. In short, they are ethical strategies. What separates white hat from black hat methods is their intent. White hats want results that last, while black hats want only quick gains.

What is black hat SEO?

Black hat search engine optimization describes techniques that focus on short-term results instead of long-term benefits. The goal is to get as many visitors as possible from a search engine by using methods that don’t provide any value to searchers, or that provide false information. These types of tactics can be incredibly effective in increasing traffic for a website, but they aren’t useful for creating an engaged community and won’t help you rank well in search engines over time.

The most common black hat SEO tactics include:

  • Keyword Stuffing: Keyword stuffing refers to putting your target keyword into your content as much as possible without context or reason. It’s a good way to get found by search engines, but it doesn’t help searchers at all and can actually be harmful for your brand.
  • Link Schemes: A link scheme is any attempt to manipulate rankings by getting people to link back to you from their website or social media profile. This includes using automated services that offer to create links for you in exchange for money.
  • Doorway Pages: Doorway pages are pages on your site that exist only to rank well in search engines. They don’t provide value to visitors, they just have keywords stuffed throughout them so they rank high in search results.

 What is grey hat SEO?

Although it’s one step better than black hat SEO, grey hat SEO is still not an appropriate method to use if you want to boost your website rankings or receive a boost in traffic. That being said, grey hat methods do work—just not at attracting natural links from other websites. Instead, these techniques usually involve purchasing link building packages from Google and other online advertising networks. For example, paying for sponsored ads on social media sites like Facebook can be a great way to generate more traffic for your site without having to worry about negative consequences such as penalties from Google. Just make sure that any sponsored content you create is relevant and useful; otherwise, people will see right through your tactics.

Keyword research and search engine optimization.

A great place to start is by doing keyword research and building a link building package. Keyword research is important because it helps determine what you’re going to write about, while link building packages can be useful for attracting links and establishing your content as credible. The higher your site ranks in search engine results pages (SERPs), the more traffic you’ll receive—and ultimately, that’s what every business strives for!

E-mail marketing

If you want to promote your business in an effective way, you should consider E-mail marketing. It will help you reach thousands of people with a single click and also maintain relationships with your current customers. While you can get free email newsletter software for managing newsletters and auto-responders, some providers may offer more professional services which include tracking and reporting, auto responders etc. Don’t forget to use logos on every email signature!

Local search engine optimization

Because local search is based on location, it’s a bit easier to optimize for. Because many search engines return localized results, it’s important to make sure your business comes up first when people in your area look for local options. Make sure your address is correct and you’re using local keywords in your content. This can be done by including your city or state in your title tag and making sure that all of your website’s pages have local intent. For example, if you own a bakery in New York City, don’t just say we sell cupcakes; instead say something like get NYC-famous cupcakes delivered right to your door!

Other effective ways to build links

While earning links from credible sites is essential for search engine optimization, there are other ways to build links. Try creating content that prompts your audience to link to you. This can include downloadable items such as white papers or e-books. Likewise, try adding a social share button directly on your website to encourage visitors to share a piece of content with their network.